Certify

Vegan Action administers the “Certified Vegan” Logo, an easy-to-recognize trademarked symbol.

VEGAN CERTIFICATION AND THE “CERTIFIED VEGAN” LOGO

What is the Certified Vegan Logo?


The Logo is a registered trademark, similar in nature to the “kosher” mark, for products that do not contain animal products or byproducts and that have not been tested on animals. The Logo is easily visible to consumers interested in vegan products and helps vegans to shop without constantly consulting ingredient lists; it helps companies recognize a growing vegan market; and it helps bring the word “vegan”—and the lifestyle it represents—into the mainstream. (Please keep in mind, however, that the logo is not yet on every vegan product.) 

The Logo is administered by The Vegan Awareness Foundation (official name of Vegan Action), a 501(c)3 nonprofit organization dedicated to educating the public about veganism and to assist vegan-friendly businesses.

Certified Vegan Standards

Vegan is defined as: no animal or animal by-products to include flesh, bones, dairy, eggs, honey, fur, leather, wool, down feathers, and cosmetics or chemical products tested on animals.

Vegan Awareness Foundation requires that products approved to carry the Certified Vegan Logo must:

  •      not contain meat, fish, fowl, animal by-products (including silk or dyes from insects), eggs or egg products, milk or milk products, honey or honey bee products
  •      involve no animal testing of ingredients or finished product by supplier, producer, manufacturer or independent party
  •     provide supplier verification that animal products were not used in the manufacturing of ingredients
  •     contain no known animal-derived GMOs or genes used to manufacture ingredients or finished products

Companies must submit and have approved by the Vegan Awareness Foundation that acceptable steps are taken to thoroughly clean and sanitize all surfaces, vessels, utensils and machinery used between vegan and non-vegan production cycles to minimize cross-contamination if shared machinery is used.

FAQs

Why do you charge money for the Certification?

Licensing fees help fund the certification program, protect the legitimacy and proper use of the trademark, and assure that the certification program will continue in the future.

Why do you accept products that are manufactured on shared machinery?

We do allow companies to use shared machinery (machinery that ran products containing eggs or dairy) in the production of their products, but most of those products carry a label that says so. Companies must provide documentation of the steps that are taken to thoroughly clean the machinery. Even though the machines are guaranteed to be cleaned thoroughly between non-vegan and vegan batches, shared machinery may contain trace amounts of eggs or dairy. For this reason, a Vegan Certified product may not be acceptable to individuals with food allergies.

Many vegan companies lease non-vegan kitchens and equipment from other companies to produce their products and many companies make vegan and non-vegan items on the same machines. It is extremely expensive for these small companies to purchase dedicated vegan machinery of their own. In fact, many vegan companies may not exist if they had to purchase their own equipment.

When we were starting the Vegan Certification Campaign we had to establish what was going to be considered “vegan”. Most products with vegan ingredients would not be considered vegan under the strictest standards because of some form of processing contamination. We decided that we would not exclude products that may possibly contain trace amounts of “contamination”. We consulted with other prominent vegan organizations and we all agree that vegan purity is more harmful then helpful.

Our motivation is working to end cruelty to animals and we don’t feel that avoiding trace amounts of animal products in vegan foods helps end animal suffering. It is far better for the animals that these vegan products exist. So many vegans say that Soy Delicious is the best vegan ice cream they have ever had. Soy Delicious would most likely not exist if they had to purchase their own vegan dedicated machinery. It is far better for people to realize that they have this option instead of nothing. If there were few vegan options how many people would become vegan?

We are working to end cruelty to animals by showing the non-vegan food industry that there is a market for vegan products. Once there are more vegan products available, more people will want to become vegan. As more people become vegan, more companies will make more vegan products and will be able to afford dedicated machinery. As it stands now, most people think veganism is too hard, restrictive, and expensive. When more vegan food is available it will be easier to find cheaper vegan options so people will find it easy and accessible to be vegan. Making veganism appeal to all is the only way veganism will grow and therefore cruelty to animals will lessen.

Do you accept products that contained refined sugar?

We do not allow sugar that is refined though bone char to carry the “Certified Vegan” label. Any companies that use sugar in their products must send a statement from the sugar supplier that guarantees that they do not use animal products in the production of the sugar.

I don’t think you should certify products that are not organic…contain petroleum products…contain hydrogenated oils…etc.

We understand and sympathize with these concerns. One of the goals of Vegan Action is to create growth in the vegan marketplace and increase the availability of vegan products. Our primary reason for promoting a vegan lifestyle is to protect animals from suffering. Vegan Action is very concerned with the health of humans and of our environment, but we realize that in order to accomplish our goal of protecting animals, there needs to be a large variety of animal-free alternatives. We recognize that veganism must come to the mainstream before major changes will happen with animals and the environment. The only restrictions we are willing to put on our certification is: vegan or not vegan. Other separate companies issue trademarks for organic, no trans fats, etc.

We truly believe that purchasing power will have an impact on companies that use chemicals and animal products in their manufacturing. Let them know that you don’t want these chemicals to be used! When companies see that it is profitable to market environmentally and animal-friendly products- the market will boom with new products.

How much does it cost to certify products?

We ask for an annual licensing fee of each company (not for each product) for use of the trademarked “Certified Vegan” logo. The licensing fee is assessed by the company’s annual revenue and is due before permission is granted to use the “Certified Vegan” logo. Companies may set up an account to pay the license fee in installments, if needed.

Fee band

Annual Revenue

Annual Fee

A

Up to $15,000

$150

B

Up to $100,000

$250

C

Up to $250,000

$400

D

E

F

G

Up to $500,000

Up to $800,000

Over $2 million

Over $10 million

$600

$1000

$2,000

$3,000

There is a $75 dollar rush fee for companies wishing to have their products rushed through in 7 days. This is not available to companies that submit more then 10 products for review at once. The rush fee does not guarantee that all applications can be rushed through as the process depends upon the company’s ability to supply needed information in a timely manner. A refund of the rush fee will be made if products are unable to be rushed.

How do I certify my company and vegan products?

We do not certify companies or restaurants. We certify individual products.

How do I market “Certified Vegan” products?

We appreciate a company’s commitment to producing vegan products. We will be happy to assist your company in promoting your certified products. Please contact us for information regarding advertising at a reduced rate for companies using the “Certified Vegan” logo.

We also welcome samples and marketing information about nationally distributed vegan products for consideration on our website and social media feeds. Additionally, we can arrange for product samples to be distributed at the Richmond Vegetarian Festival. This annual event is one of the largest of its kind in the country, and boasts attendance in the 10,000 range.

Submitting an application does not give authorization to use the “Certified Vegan” Logo until the application is approved and permission is granted by The Vegan Awareness Foundation. Unauthorized use of the “Certified Vegan” Logo is a violation of Federal Trademark laws.

Altering the “Certified Vegan” Logo in any way is a violation of Federal Trademark laws.

Click here for the certification application


Choose below and add to cart to make a certification license payment

Vegan Certification Licensing Fee



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